Pringles and Budgy Smuggler Team Up for a Summer Collection
Get ready for a sizzling summer collaboration! Pringles, the iconic snack brand, has joined forces with Budgy Smuggler, the renowned swimwear and beach accessory brand, to create a limited-edition collection that's sure to make a splash. This exciting partnership brings together Pringles' playful and bold branding with Budgy Smuggler's signature cheeky style, resulting in a range of fun and fashionable swimwear and beach essentials.
The collection features men's and women's swimwear, including bikinis and one-piece swimsuits, designed to make a statement at the beach. But that's not all! It also includes trendy accessories like bucket hats, beach towels, and a unique stubby holder that lets you clip your Pringles can directly to your swimwear, adding a touch of practicality and fun.
Ileana Andrei, Senior Brand Manager for Salty Snacks at Pringles, shared her excitement about the collaboration, saying, 'Summer is all about embracing big energy and making every moment count. This partnership with Budgy Smuggler perfectly captures that spirit. Pringles and Budgy Smuggler are both bold and fun brands that don't take themselves too seriously, so it was a natural fit to bring our worlds together.'
Adam Linforth, Chief Smuggler at Budgy Smuggler, added, 'Budgy Smuggler is all about bold and cheeky beach style, and Pringles is equally as fun and flavorful in the snack world. This collection is designed for the Aussie summer, whether you're swimming, strutting along the sand, or relaxing with mates. We're thrilled to welcome Pringles fans and locals to the Budgy Smuggler world and celebrate the season with them.'
To celebrate the launch, Pringles will take over Budgy Smuggler's Manly store on Saturday, January 17th, from 9 am to 6 pm. Visitors can expect a beach-themed extravaganza, where they can collect a free Pringles can, explore the new range on Budgy Smuggler's 'wall of bums,' and meet Mr. P in a custom pair of Budgys. It's an event not to be missed!
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