South Australia has secured the hosting rights for the AFL's Gather Round until 2029, a significant win for the state's sporting and economic landscape. This decision comes as a triumph for the South Australian government's efforts, particularly Premier Peter Malinauskas, who has been instrumental in keeping the event in the state. The 2027 edition will feature a free parade, adding a new layer of excitement to the already popular event. This development is a testament to the state's ability to host major sporting events and its appeal to both locals and visitors alike.
The AFL's CEO, Andrew Dillon, expressed his enthusiasm for the continuation of Gather Round in South Australia, highlighting its unique appeal and impact. "Gather Round has captured the imagination of footy fans and delivered an event like nothing else in Australian sport," he said. This sentiment underscores the event's success in engaging and entertaining a wide audience.
Premier Malinauskas echoed this sentiment, emphasizing the event's broader significance beyond football. "Gather Round is about much more than football," he stated. "It brings people together, showcases our restaurants and wine regions on a national stage, and pours tens of millions of dollars into our economy every year." This perspective highlights the event's role in fostering community engagement and economic growth.
The 2023 event attracted over 270,000 fans, setting a new record for attendance since its inception. This success has solidified South Australia's position as a premier destination for major sporting events. The AFL's commitment to the state until 2029 ensures that South Australia will continue to benefit from the event's economic and cultural impact.
Looking ahead, the 2027 Gather Round promises to be a significant occasion, with the league set to announce the dates and venues in the coming months. This anticipation builds upon the event's growing popularity and the state's proven ability to host such major sporting festivals. South Australia's continued association with the AFL's Gather Round is a win for the state's reputation and its residents, who can look forward to another memorable event in 2027.
